Find your dog’s next favourite, from playful designer plush toys to puzzles, snuffle mats and treat dispensers. Choose a collection below to suit how your dog likes to sniff, chase, chew and play.
Boutique plush favourites for playful pups and dog-loving gift buyers.
Treat-rewarding challenges, with easier options for dogs getting started.
Hide food among the folds for dogs who love sniffing and searching.
Food-focused play with toys to fill, explore and work treats out of.
Playful toys for curious dogs who enjoy games and discovery.
Soft, squeaky favourites for dogs who enjoy gentler play.
Make finding a treat part of the game with rewarding play.
Explore tougher toy constructions and rubber enrichment options. Choose by your dog’s size, chewing habits and intended activity.
Frisbees, balls and toys for active games together.
Rope designs for supervised tugging and shared play.
Floppy favourites without the usual fluffy filling.
Explore textured toys, checking each design’s size and suitability.
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Start with what your dog already enjoys. Do they carry soft toys around, chase a ball, search for treats or pull everything apart? Their size, chewing habits and experience with different toys matter more than choosing by breed alone.
Check the size and suitability information on each product before buying. A toy your dog loves to chase may suit a different kind of play from one they settle down to chew.
If your dog enjoys following their nose, explore our snuffle mats and suitable burrow or nose-work designs in interactive dog toys.
Snuffle mats let you hide food among folds and pockets. Burrow toys give curious pups something to search through and pull toys out of. Choose the activity that matches what motivates your dog.
For dogs new to puzzles, we recommend starting with a lower-difficulty option. Help them discover how it works before introducing a more challenging design.
Our dog puzzles focus on working out how to reach a reward. Treat dispensers make releasing food part of the game, while our broader enrichment toy collection brings together food-focused play options.
If your dog quickly tears soft toys, we’d suggest exploring suitable rubber designs rather than choosing another plush toy simply because it is larger.
Look through our chew toys and rubber enrichment options, checking each product’s construction, size and intended use. Rubber toys vary, and no dog toy is indestructible.
For dogs who love chasing, carrying and games with their family, explore fetch and pull toys.
Choose a throwing toy for fetch or a design intended for shared tugging. Our rope toys offer another option for supervised games together.
Dogs who enjoy carrying, squeaking and playing gently with soft toys may enjoy our plush and squeaker toys or designer dog toys.
If you prefer less fluffy filling, explore stuffing-free toys. They still need to suit your dog’s play style and be checked for damage.
The right choice depends on your dog’s size, chewing habits and favourite way to play. We recommend starting with an activity they already enjoy, then checking the individual toy’s suitability. Food-motivated dogs may enjoy puzzles or treat dispensers, while dogs who love chasing may prefer fetch toys.
Our enrichment collection focuses mainly on food-rewarding activities. Our interactive collection focuses more on playful games and discovery, including suitable burrow and nose-work designs. Some toys fit both collections, so check how each product is used.
Start with a lower-difficulty puzzle and introduce it with your help. Give your dog an opportunity to understand how to reach the reward before choosing a harder design. Follow the individual product’s instructions and difficulty guidance.
Use small treats in snuffle mat folds and pockets, starting with easy-to-find pieces. For treat toys, choose pieces that fit the openings, breaking larger treats down where needed. Follow the toy’s instructions and count rewards towards your dog’s daily food intake.
Removing fluffy filling does not make a toy chew-proof. Stuffing-free toys can still contain fabric, squeakers or other parts that may be damaged. Choose according to your dog’s chewing habits and the individual product’s suitability information.
No dog toy is indestructible. Some designs are tougher than others, but wear depends on the toy and how your dog uses it. Supervise play, inspect toys regularly and remove damaged toys or loose pieces.
Follow the care instructions for each product. Plush toys, rubber toys, puzzles and toys with electronic parts can require different cleaning methods. Do not assume a toy can go in the washing machine or dishwasher unless its instructions say so.
